You can’t create a realistic business plan without knowing how much it will cost to get your business up and running. If you don’t have an idea of your startup costs, you won’t know how long you’ll have to bootstrap, how much funding you’ll need, how quickly to scale. In other words, without calculating your startup costs, you don’t really know where you’re going — or how you’re going to get there. And your company could fail before you even hit the break-even point….
Companies of all shapes and sizes are now facing higher levels of uncertainty and considerably fewer resources to spend on even top-priority initiatives. The result has been a growing significance of a certain type of employee: dynamic, consistently effective, endlessly useful, and enjoyable to work with.
These people can be hard to spot in advance, but when you have one working for you, you know it…
Do you sometimes lie awake at night wondering what will happen if your biggest customer doesn’t pay you? How about if the vendor handling your website upgrade takes off with your thousand-dollar down payment? These scenarios would be a nightmare for any bootstrapping entrepreneur — and they happen all the time.
Here’s a pretty typical scenario. One of my clients, who owns an….
The Internet and smartphones help us to bring our ideas to life more easily and cheaply than ever before. But before you can get your big idea out in front of the masses, you need that idea to transform from a sketch in your notebook into a working website or mobile app.
Which, in most cases, means you need a great Web or mobile developer.
However, if you’ve never looked for a quality…
Question: HOW DO YOU, AS A BUSY ENTREPRENEUR, FIND THE TIME EACH DAY TO KEEP UP WITH SOCIAL MEDIA?
Hear From 6 CEO’s!
Despite its name, the performance marketing industry — i.e., search engine optimization (SEO), pay-per-click marketing (PPC) and affiliate marketing — is ripe for bad behavior. In fact, a few years ago, I started to notice that potential clients of mine were having the same kind of problems over and over again with their performance marketing programs and vendors. The clients did not really understand enough about the work being done, and the success metrics used to claim success by…
If you have a small business that can be easily replicated, then franchising may be one of the best ways to expand it at a fast pace. And if you tackle it the right way, you can certainly pump up your profitability.
Here are eight tips to help you through the transition: