Ways To Sell More Than The Competition

Despite its name, the performance marketing industry — i.e., search engine optimization (SEO), pay-per-click marketing (PPC) and affiliate marketing — is ripe for bad behavior. In fact, a few years ago, I started to notice that potential clients of mine were having the same kind of problems over and over again with their performance marketing programs and vendors. The clients did not really understand enough about the work being done, and the success metrics used to claim success by…

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