Tips For Integrating Social Media Into Your Next Business Event

I remember my first exposure to the world of event marketing. I was interning at a record label in New York in 2001 and I was tasked to comb the Harlem neighborhood surrounding the then-hot restaurant/lounge Jimmy’s Uptown with promotional flyers. There was a young R&B singer by the name of John Stephens (better known as John Legend) set to perform that night, and label management wanted to….

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