QUESTION: WHAT’S ONE CREATIVE IDEA FOR MARKETING YOUR BUSINESS ON MOBILE PLATFORMS?
1. ADVERTISE IN THE TOP APPS
“What types of mobile games does your target market play? What types of apps do they use? Once you identify these elements, create eye-catching interactive advertisements that play off of and refer to their interest in that game or app.”
“Advertising platforms like StumbleUpon and Google AdWords are affordable for small businesses and allow you to opt-in to mobile ads simply by checking a box. It’s really no extra work for you and allows you to reach a larger audience.”
“We’ve recently separated our campaigns on Adwords with separate campaigns for smartphones and tablets, and have seen a significantly boost in ROI.”
“I have had great success combining physical flyers with QR codes which drive traffic to mobile-friendly landing pages or solicit mobile-friendly actions. Use a QR code plus Clicktotweet.com to generate an instant tweet from someone holding your flyer. This works great with Facebook Check-ins and Likes as well. Get creative with where your QR code goes!”
5. STEP AWAY FROM THE APP!
“Don’t create an app that no one is going to download or use. Instead, create app-like mobile websites. These give you more flexibility, and they allow for additional functionality. Better yet, users like the fact that they don’t have to pay exorbitant fees or download software that eats up space.”
6. SET THE SCAVENGER HUNT
“Encourage users to follow your brand on Foursquare and use check-in notes and venue tips to create a city-wide scavenger hunt in your key market. You’ll engage your customers by creating a remarkable and rewarding experience and you’ll also gain clout with stores and venues by delivering them new foot traffic. “
“I often find that the more I share of myself online, the more interaction I get and therefore the more relationships I build. By being present on engaging mobile apps (Path, Foursquare, Instagram, etc.) I get to create relationships with people that I share similar interests with outside of work. Then, I have the ability to potentially talk business with someone that I already know I like!”
“Mobile marketing offers the potential to reach a huge audience. Who doesn’t have a cell phone these days? Make sure to include your company’s address in whatever type of mobile campaign you decide on. People using cell phones are on the move and you want to be able to direct them right to you.”
CEO GOLF Proud Media Partner of The Young Entrepreneur Council
The Young Entrepreneur Council (YEC) is an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.