Question: I FIND MYSELF MAKING ENDLESS CALLS TO CLIENTS NATIONWIDE. WHAT ARE SOME OF THE BEST PRACTICES FOR CONDUCTING CONFERENCE CALLS OR VIRTUAL MEETINGS VIA VIDEO?
– Hear From 14 CEO’s
1. THE SATISFACTION OF INFLUENCE
“You will have a much greater ability to influence big decisions at a startup than in a traditional company. Particularly if you choose a startup that has a team and product you care about, playing a key role in its success can be extremely rewarding.”
– Doug Bend | Founder/Small Business & Startup Attorney, Bend Law Group, PC
2. REAL OWNERSHIP AND RESULTS
“One of the biggest benefits of startups is that anyone can come up with an idea, execute upon it and report back on the results without having go through multiple layers of red tape and approvals. People who thrive on driving projects and seeing them completed love startup work because they can see an immediate impact from their efforts.”
– Matt Mickiewicz | Co-Founder, Flippa and 99designs
Authentic marketing is the true self-expression of a sincerely held business philosophy. It’s rare in comparison to traditional, or inauthentic, marketing strategies, but it’s much more effective for a business’ longevity and impact.
If your sole goal is to make a profit, go buy Google AdWords and call it a day. But if your goal is to build a great business that will be among the 35 percent of companies that make it past the 10-year anniversary mark and be at the top of its industry, you can start by understanding the difference between traditional and authentic marketing.
Defining Authentic Marketing
Authentic marketing begins not with tactics or strategy, but with the self. It asks, What do we (as an organization) believe? If ‘success’ is the progressive realization of a worthy ideal, then what ideal or set of ideals do we want to be known for? Other than the commodity that we deliver to our customers, how will we deliver those ideals?
I’m in the business of making crazy ideas happen. In 2008, I started a business based on the notion of getting paid to wear t-shirts for companies. I was told repeatedly that I was crazy, and that my idea would never be profitable. When I sold out my first year, I was told it was just a flash in a pan, and I’d be out of business in no time.
Here we are four years later, and I’m still making money doing what I love.
So when my brain cooked up its next big move a few months ago — selling my last name to the highest bidder — I wasn’t surprised when my friends, family, and a few mentors reacted with skepticism. Because I love skepticism. It’s what fuels me, and what tells me I’m doing something that is worth being talked about.
Why I’m Doing It
Earlier this year, when I found out my mom would be going through a divorce, it made me realize that I didn’t want to carry the last name ‘Sadler’ anymore. It was then that the idea suddenly hit me — I’ve built my entire business and social media community around my personality. That kind of awareness could be extremely valuable to a brand trying to get their name out there. So rather than change my name to something random, why not give a company the opportunity to buy some unique exposure? That’s when BuyMyLastName.com was born.
Question: WHAT ARE SOME TIPS FOR MANAGING THE DIFFICULT TRANSITION AFTER A BIG PLAYER LEAVES YOUR COMPANY?
1. PREPARE GUIDES
“Team transitions are always a challenge, but can be easier if you operate with the assumption that every team member could leave at any time. Instead of dreading transitions, prepare for them by documenting how tasks are completed, best practices and tutorials. You may not be able to quickly replace an all-star player but these preparations will ease the transition considerably.”
– Kelly Azevedo | Founder, She’s Got Systems
2. SPLIT THE DIFFERENCE
“Since it can take weeks or months to replace a star team member, what you have to do is jot down the different things your big player did, then turn them into actionable items to be split among remaining team members. This way, work isn’t halted just because one person left.”
– Danny Wong | Co-Founder, Blank Label Group, Inc.
You can’t take more than a few steps through startup-land without stumbling across another blog post full of entrepreneurship advice. That stuff is everywhere — and there’s no shortage of newly minted, fresh-faced CEOs who want to share their anecdotes with you.
The best advice are the learned lessons combined with the right perspective layered in. Here are a few things that I’ve learned through interpreting and amalgamating advice that has been shared with me from people I trust most.
1. Collecting advice isn’t enough.
There’s so much advice floating around out there because people love doling it out. It’s easier to give advice than it is to live it. So the first thing you realize, as a receiver of advice, is that you can’t simply collect advice and construct an instruction manual for success. Otherwise, this whole startup thing would be easy by now. Even the most popular, agreeable advice is an invitation for you to make your own mistakes to learn from.
QUESTION: I FIND MYSELF MAKING ENDLESS CALLS TO CLIENTS NATIONWIDE. WHAT ARE SOME OF THE BEST PRACTICES FOR CONDUCTING CONFERENCE CALLS OR VIRTUAL MEETINGS VIA VIDEO?
1. CAPTURE CONFERENCING WITH SCREENFLOW
“If you’re using a Mac, Screenflow screen capture software is the way to go. It records both your desktop and your webcam video feed simultaneously so that you can edit and splice together both in post-production. Screenflow also offers a number post-production controls to make a quick and professional vlogcast.”
– Benjamin Leis | Founder, Sweat EquiTees
2. HEADSETS AREN’T HOKEY!
“While they may look a little goofy, headsets free your hands so you can take notes during the video conference. They also keep the noise level down, so if there are others in the room, they won’t be listening to your conversations, and other people on the call won’t hear the echo of their own voices either.”
– David Adelman | Founder and CEO, Reel Tributes and ReelGenie
Whether you’re an employee, manager, or entrepreneur, the people you work with will make mistakes at some point — and you’ll have to address them.
When you recognize an issue or problem, giving feedback is the clearest, quickest way to encourage a change in behavior. It can help a co-worker focus on the key areas he or she needs to work on. Plus, many people are motivated or inspired by well-delivered feedback, and will perform at a higher level because of it.
Your feedback doesn’t have to be limited to the people who report to you, either. It’s possible to give constructive suggestions to co-workers and even superiors, as long as you position it in a helpful, insightful way. Use this five-step model to do just that:
1. Ask for permission. You would be surprised how much of a difference this makes. A simple “Hey, do you have a minute for some quick feedback?” can help the receiver be mentally ready for it, be it positive or negative.