It’s 5 p.m. on Friday, and none of my co-workers have left. No one is watching the clock hoping to kick off their weekend. Instead, my team members are prepping the big projector, getting comfy on the couch and preparing for the weekly office show-and-tell. Most of us are excited to show off the projects we put together, give each other feedback and peruse a few weird YouTube videos together. And we do this every Friday.
Meetings have gotten a bad reputation. 37signals declared it National Boycott A Meeting Day last January, with almost 2,000 people tweeting their support. Nowadays, a startup advertises few to no meetings to attract top engineering recruits. Some have even gone the extreme like Craigslist in 2009 – eliminating meetings all together altogether.
I was just reminded while watching Jiro Dreams of Sushi that excellence is achieved when no one is looking.
My business has gotten to a place where day-to-day operations require very little of my time. After 11 years of owning businesses, this is the first time I can say that. I just had my first vacation where I was able to walk away and truly not step back into the business during that week. This is a testament to our people and our team.
Chances are your product or marketing campaign isn’t as naturally viral as DrawSomething or Instagram. However, that doesn’t mean you can’t reach your audience and see explosive growth.
My company BrandYourself built a product that helps people improve their own search results. Because our product isn’t naturally viral or sexy, we were only expecting moderate growth. But since March, we already have well over 100,000 users after hitting a tipping point and signing up over 60,000 users in less than 60 hours.
Many of my invite-only gatherings aren’t for the faint of heart. From zero-gravity flights to road rallies featuring exotic cars or even sabering champagne bottles, these events demand something different from attendees — and that is intentional.
In business and beyond, I’ve found myself to be a “catalyst” at creating collisions of smart people and bright ideas. I help co-create unique platforms to connect the select individuals who can help each other. In fact, one of my companies is a global network of successful entrepreneurs, Maverick1000, designed from the ground up just for this reason.
Question: What Are Some Unique Offerings That I Can Provide To My Website Visitors In Order To Improve My Lead Gen Funnels?
1. BRING ON THE WHITE PAPERS
“Research, in the form of reports and white papers, are fantastic offerings for your website visitors. When any visitor downloads a white paper or other report, it indicates that they’re interested in learning from your expertise. Those people may become prospective customers, contributing to your lead gen funnel.”
– Doreen Bloch | CEO / Founder, Poshly Inc.
As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float — and at the speed industries move at today, brands sink fast.
It helps to look at branding as a challenge that entrepreneurs spend years perfecting. Don’t be scared to try new things, but remember to hold on to the vision of your company and the initial successes that defined your brand.
An amazing salesperson will always beat an amazing product. You may only have the third-best product on the market, yet you can still beat out the competition and close deals with clients, simply because you’re a better salesperson than your competitors. You may have an inferior technology, yet you can close a round of venture funding, simply because investors believe in you more than they do the competition. A good company buys into the salesperson first. The product? That comes second.
One of my startups, RewardMe, is a customer loyalty platform for restaurants and retail stores. I closed my first big deal with one of the largest franchises in the U.S. I was introduced via email to the manager through a mutual acquaintance. Here’s how you can do the same: