Every startup team has different ambitions. “Get big fast” is sometimes one of them: raise as much capital as possible so you can hire an army of engineers, marketing, sales and customer service people. This is a very short-term view on what it takes to build and grow a company. For some reason, people often think companies with a big team are more successful. But in reality, it’s not the quantity of people that matters, but the quality.
QUESTION: NAME ONE ORGANIZATION THAT SPECIFICALLY HELPS FEMALE ENTREPRENEURS FIND SUCCESS AND EXPLAIN WHY THEY DO SUCH AN AMAZING JOB.
1. THE CRAVE COMPANY
“I believe The Crave Company is great because it brings women entrepreneurs together in cities all over the world. The women who participate tend to range from work-at-home moms to small local business owners, all the way to startup founders. It’s amazing to see the cross section of ideas spreading in such a group.”
QUESTION: HOW DO YOU MAINTAIN A HEALTHY WORK-LIFE BALANCE AS AN ENTREPRENEUR?
1. LET GO OF FEAR
“Many entrepreneurs struggle with fear that if they’re not working every minute that they could possibly be working, their business will fail and they will regret not having put in more time. However, in my own experience and in observing other successful entrepreneurs, letting go of this fear not only leads to work-life balance but also more meaningful productivity and accomplishment.”
Five years ago, my business partner and I were fresh out of college with nothing but an idea. We knew that we had more insight on social media than the “adults” running ad agencies, which led us to start an agency that specialized in social media marketing.
We didn’t have a website or business cards, and we definitely didn’t have case studies to show prospective clients. Nevertheless, we were able to secure deals, develop our brand, and grow into a team of 15 people with offices in New York and Boulder.
When I first started my company, ScienceofPeople.org, I was petrified of making mistakes. My competitive nature from high school had unfortunately taught me that failure was the ultimate doom, and that mistakes were unseemly blemishes. Though people always told me things like, “Mistakes are part of growing,” or “Failure is part of life,” I only felt shame after a blunder. In fact, the only lesson I learned from most of my childhood mistakes was, “Don’t make any more mistakes.”
QUESTION: WHAT IS YOUR NO. 1 TIP FOR ASKING FOR A RAISE FROM YOUR BOSS?
12 CEO’s and Business Leaders Answers
1. ASK…DON’T BEG!
“Your boss doesn’t care that your commuting costs went up, that you’re supporting another child, or that your spouse lost her job. Don’t lead with why you need more money. Instead, make a case for how you’ve helped your company become even more profitable. Sure, you may need the money. But make it clear that you also deserve it.”
There has been increasing interest in content marketing and a lot of articles popping up about writing content for “boring” subjects and industries. There are a couple of good ones on SEOMoz here and here. I bring this up because right now, we’re focusing on what is widely seen as one of the driest, most boring professions on the Internet: financial services. This includes accountants, banks, pension management companies, investment houses, and the like. In other words, professions that most people see as slightly more interesting than watching paint dry.